(1) How long have you been in business? (Check One)

1 Year or Less 1 - 5 Years 6 - 10 Years 11+ Years

(2) In which areas is your product marketable? (Check One)

Local County Wide State Wide Nation Wide

(3) To which demographics does your product have the most appeal? (Check One)

Ages Under 25 Ages 25 - 45 Ages 46 - 65 Ages 65+

(4) Does your business have slower times throughout the year? (Check the months you would like to see the greatest improvements)

Jan - Mar Apr - Jun Jul - Sep Oct - Dec

(5) Does your business participate in promotional sales throughout the year? (Check One)

Yes No

...If you answered "Yes" above, please explain. (Be Specific)

(6) Does your business offer incentives to existing or potential customers? (Check One)

Always Sometimes Never

(7) Do you determine an annual marketing budget for your business? (Check One)

Always Sometimes Never Ask CPA

(1) Where do you rank your business in comparison to your competitors? (Check One)

Top Above Average Average Needs Work

(2) Where do you rank your business sales over the previous 12 months? (Check One)

At a Peak On the Rise Stable Needs Work

(3) Which one of the factors below are most important in regards to your business? (Check One)

Service Quality Price Marketing

(4) Do you monitor your competitors' actions and performance? (Check One)

Yes No Sometimes

(5a) Currently Advertising in the YELLOW PAGES?

Yes No

(5b) Currently Advertising on TV?

Yes No

(5c) Currently Advertising on the RADIO?

Yes No

(5d) Currently Advertising in the NEWSPAPER?

Yes No

(5e) Currently Advertising in the WHITESHEET?

Yes No

(5f) Currently Advertising in OTHER Publications?

Yes No

(6) Which of the following factors is most important with helping your business grow?

Business Location Name Awareness Incentives / Savings Word of Mouth

(7) Would knowing where your business ranks in customer's minds be an important factor to you?

Very Much Somewhat Not Much Not At All

(1) Do you believe the content of your ad has bearing on the results?

Very Much Somewhat Not Much Not At All

(2) do you believe the quality of your ad has a bearing on the results?

Very Much Somewhat Not Much Not At All

(3) Do you velieve that distribution of you ad has a bearing on the result?

Very Much Somewhat Not Much Not At All

(4) Do you believe you ads should provide instant results?

Very Much Somewhat Not Much Not At All

(5) Do you believe your ads should provide annual results and steady growth?

Very Much Somewhat Not Much Not At All

(6) Do you believe in referrals and testimonials from fellow business colleagues?

Very Much Somewhat Not Much Not At All

(7) Would you participate in a coalition to create a plan to increase customer retention?

Yes No

(8) Last but not least, what is the most important factor that you are looking for in the media today?

Price Quality Service Distribution Partnership Results Trust

(1) What is your company name?

(1) Who should we contact in regards to this CNA?

(3) What is a good contact phone number to reach you at?

(4) What is a good email address to contact you with?

(5) Please give us a brief overview of your business?